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Meet Dr. Lisa - Creator &  Founder

I never thought I would leave the academic world as a professor to pursue the life of creating dolls. Initially, when I released my children’s books at Walmart, they kept suggesting that I create dolls. Of course, I never saw that as a part of my life’s plan, so I didn't consider the offer. It wasn’t until I viewed the updated doll study, that my mind was completely changed. During the study, one of the African American girl participants was asked why the white doll was prettier. She said, “The black doll’s skin was nasty just like hers”.

I knew then and there, that I had to change my life’s focus. What I once thought was success, no longer motivated me. There was no way I could sit comfortably behind my desk as our young girls, even multicultural children, believed the lie that their skin tone was not beautiful.

So it became my mission to inspire our African American girls, and all children for that matter, to see themselves for who they are – Beautiful.

Why we started creating Black dolls and started a Black Owned Business

Meet Dr. Lisa - Doll Creator & Founder

I never thought I would leave the academic world as a professor to pursue the life of creating dolls. Initially, when I released my children's books at Walmart, they kept suggesting that I should create dolls. Of course, I never saw that as a part of my life’s plan, so I didn't consider the offer. It wasn’t until I viewed the updated doll study, that my mind was completely changed. During the study, one of the African American girl participants was asked why the white doll was prettier. As she touched her hand, she said, “I didn’t think the brown doll’s skin was pretty because it is nasty just like mine”. 

I knew then and there, that I had to change my life’s focus. What I once thought was success, no longer motivated me. There was no way I could sit comfortably behind my desk as our young girls believed the lie that their skin tone was not beautiful.

So it became my mission to inspire our African American girls, and all children for that matter, to see themselves for who they are – Beautiful.

Learn more about Dr. Lisa
How the Fresh Dolls began

In 2009, the World of EPI released its' first line of dolls, Positively Perfect Dolls for younger children. We paid special attention to all the doll features and skin tones, to create authentic representations that our children could grow up seeing their beauty from the start. To continue our mission of reaching more age groups, in 2017 we created "The Fresh Dolls", an elegant fashion doll with an edge. The Fresh Dolls were intentionally created with fuller hips and thighs, and a more realistic waistline, with trendy fashion pieces. The newest addition to our doll line, The Fresh Squad, was added in 2018. They feature 13 points of articulation for more realistic movements during play time. Our dolls can be found in stores across the globe, from the U.S., Australia, Dubai to Switzerland.

What we see in the Future

Retail Stores have a responsibility of offering a breadth of merchandise which reflects the world we live in. Unfortunately, I still see a problem when I walk down the toy aisles to conduct market research. I still see a lack of diversity in cultural toys, dolls and other children’s merchandise.

Our aim is to change this, and that starts with us!

We are looking to change the retail landscape so that all of our beauty is represented in EVERY toy aisle in your neighborhoods.

Want to learn more about Dr. Lisa and her mission?

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